Independent software studio

Practical software for small businesses.

Pineform Labs builds focused tools that improve the systems businesses already use — without forcing them to replace everything.

Featured product

Website inquiries stay visible until somebody handles them.

Done-for-you inquiry follow-up

Pineform Follow-Up

Pineform Follow-Up connects to the quote or contact form you already use. New website inquiries appear in a simple private follow-up view, where they move from New to Contacted to Booked and the next follow-up remains visible. Your existing website, form, and normal email notification workflow can stay in place.

  • No migration or redesign

    Keep your existing site and form. Pineform is intentionally smaller than a full CRM.

  • A private view for follow-up

    See each website inquiry in one simple hosted workspace instead of relying on inboxes and memory alone.

  • Clear next steps

    Move inquiries through New, Contacted, and Booked while keeping the next follow-up visible.

What you get

A focused layer around the form already doing its job.

Connection

Connection to your existing website and quote or contact form.

Private dashboard

A hosted Follow-Up dashboard for reviewing and moving inquiries forward.

Setup included

Pineform handles the initial configuration and a test submission with you.

Ongoing care

Hosting, maintenance, and support are included in the monthly service.

Who it is for

Useful when website inquiries matter and inboxes are doing too much.

  • Meaningful website inquiry volume
  • Service jobs valuable enough to warrant careful follow-up
  • Inquiries currently depend heavily on inboxes or manual memory

Probably not needed

  • Your CRM already captures every web inquiry and is consistently used for follow-up
  • You receive very few website inquiries
See if Pineform fits my website

Questions

A small service, by design.

Does this replace my CRM?

No. Pineform is a smaller follow-up layer for website inquiries. Your current CRM can remain in place.

Do I need a new website?

No. Pineform connects behind the website and form you already use.

What happens to my existing form?

It stays. Pineform is configured around the current form and your usual notification workflow can stay in place.

Does Pineform automatically contact leads?

No. Pineform does not automatically contact leads. It makes their status and next follow-up easier to see.

What does the monthly fee cover?

It covers hosted access, maintenance, support, and the ongoing Follow-Up service.

Can I cancel?

Yes. The service is month-to-month. See the service terms for cancellation details.

What happens to my data after cancellation?

Your business owns its lead data. Pineform will provide or delete service data as described in the service terms.

What we build

Focused tools for real operational work.

01

Small-business software

Purpose-built tools for a clear business need.

02

Workflow automation

Less repetitive work and fewer manual handoffs.

03

Website & form integrations

Connect the customer touchpoints you already use.

04

Custom tools & integrations

Small, practical builds scoped around the problem.

About Pineform

Independent by design. Focused on useful software.

Pineform Labs is an independent software studio run by Johnathon Roman. We build focused software around specific operational problems, with an emphasis on keeping tools simple, useful, and easy to adopt.

Custom projects

Have something you want built?

If your business has a repetitive workflow, awkward manual process, or a small piece of software you wish existed, tell us what you need. We’ll let you know whether it’s a good fit and quote custom work separately.

Get in touch

Contact Pineform Labs

Email us at hello@pineformlabs.com

hello@pineformlabs.com

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